Son of a Tailor

Client: Son of a Tailor

Client: Isobar for OREO Danmark

Client: Isobar for OREO Danmark

Client: Isobar for OREO Danmark

Services: illustration

Environment: website

While working at Son of a Tailor, I got involved in a little illustration project when the website went through a rebranding and needed a friendlier way to explain their innovative ideas to customers. I worked on developing the characters appropriate for the new identity under the guidance of the Brand chief.

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The character was meant to be depicting the customer, so it needed to look like a stylish man, but also relaxed. We took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on. 

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Final illustrations

They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.

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The Son of a Tailor team

Finally, I illustrated the entire team for the About us page. It was super fun, also for me and the rest of the team, to see ourselves in digital form.

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Get in touch.

© Florentina Surel - All rights reserved.
© Florentina Surel - All rights reserved.
© Florentina Surel - All rights reserved.
© Florentina Surel - All rights reserved.