Son of a Tailor

Son of a Tailor

Son of a Tailor

During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.

During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.

During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.

TYPE - commisioned project

PRODUCT - branded illustrations for the website

CONTENT - digital illustration

TYPE - commisioned project

PRODUCT - branded characters for the measuring options

CONTENT - digital illustration

TYPE - commisioned project

PRODUCT - branded characters for the measuring options

CONTENT - digital illustration

TYPE - commisioned project

PRODUCT - branded characters for the measuring options

CONTENT - digital illustration

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The visually described "customer" needed to be a stylish man, but also relaxed, so we took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I have explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on. They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.

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screenshot-www.sonofatailor.com-2018.11.23-18-54-35

Illustration | Creative Design

All work © 2018 Florentina Surel