Deliverables

Illustration

Son of

a Tailor

Son of

a Tailor

Son of

a Tailor

Purpose

Website

Email digest

SOAT is a custom-made menswear company.

While working at Son of a Tailor, I got involved in a little illustration project during the website  rebranding. They needed a friendlier way to explain their innovative ideas to customers.

I worked on developing the characters appropriate for the new identity under the guidance of the creative director.

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The character was meant to be depicting the customer, so it needed to look like a stylish man, but also relaxed. We took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on. 

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Final illustrations

They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.

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screenshot-www.sonofatailor.com-2018.11.23-18-54-35
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The Son of a Tailor team

Finally, I illustrated the entire team for the About us page. It was super fun, also for me and the rest of the team, to see ourselves in digital form.

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Get in touch.

Get in touch.

If you think illustration can elevate any project,

If you think illustration can elevate any project, you're right πŸ‘‰πŸ½β˜ΊοΈπŸ‘‰πŸ½   Let's chat

If you think illustration can elevate any project, you're right πŸ‘‰πŸ½β˜ΊοΈπŸ‘‰πŸ½   Let's chat

you're right πŸ‘‰πŸ½β˜ΊοΈπŸ‘‰πŸ½   Let's chatο»Ώ

 

 

Β© Florentina Surel - All rights reserved.
Β© Florentina Surel - All rights reserved.
Β© Florentina Surel - All rights reserved.