Deliverables
Illustration
Son of
a Tailor
Son of
a Tailor
Son of
a Tailor
Purpose
Website
Email digest
SOAT is a custom-made menswear company.
While working at Son of a Tailor, I got involved in a little illustration project during the website rebranding. They needed a friendlier way to explain their innovative ideas to customers.
I worked on developing the characters appropriate for the new identity under the guidance of the creative director.
Sketches
The character was meant to be depicting the customer, so it needed to look like a stylish man, but also relaxed. We took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on.
Final illustrations
They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.
The Son of a Tailor team
Finally, I illustrated the entire team in 2019 for the About us page. It was super fun, also for me and the rest of the team, to see ourselves in digital form.
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Get in touch.
Get in touch.
If you think illustration can elevate any project,
If you think illustration can elevate any project, you're right 
Let's chat
If you think illustration can elevate any project, you're right Let's chat