Son of a Tailor

Son of a Tailor

Son of a Tailor

During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.

During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.

During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.

TYPE - commisioned project

PRODUCT - branded illustrations for the website

CONTENT - digital illustration

TYPE - commisioned project

PRODUCT - branded characters for the measuring options

CONTENT - digital illustration

TYPE - commisioned project

PRODUCT - branded characters for the measuring options

CONTENT - digital illustration

TYPE - commisioned project

PRODUCT - branded characters for the measuring options

CONTENT - digital illustration

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The visually described "customer" needed to be a stylish man, but also relaxed, so we took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I have explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on. They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.

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screenshot-www.sonofatailor.com-2018.11.23-18-54-35
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The team

Finally, I had to illustrate the entire team for the About us page. Needless to say it was great fun, also for me and the rest of the team to see themselves in digital form.

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Illustration | Creative Design

All work © 2018 Florentina Surel