Son of a Tailor

Son of a Tailor

Son of a Tailor

Son of a Tailor

Client: Son of a Tailor

Client: Isobar for OREO Danmark

Client: Isobar for OREO Danmark

Client: Isobar for OREO Danmark

Services: illustration

Environment: website

While working at Son of a Tailor, I got involved in a little illustration project when the website went through a rebranding and needed a friendlier way to explain their innovative ideas to customers. I worked on developing the characters appropriate for the new identity under the guidance of the Brand chief.

While working at Son of a Tailor, I got involved in a little illustration project when the website went through a rebranding and needed a friendlier way to explain their innovative ideas to customers. I worked on developing the characters appropriate for the new identity under the guidance of the Brand chief.

While working at Son of a Tailor, I got involved in a little illustration project when the website went through a rebranding and needed a friendlier way to explain their innovative ideas to customers. I worked on developing the characters appropriate for the new identity under the guidance of the Brand chief.

While working at Son of a Tailor, I got involved in a little illustration project when the website went through a rebranding and needed a friendlier way to explain their innovative ideas to customers. I worked on developing the characters appropriate for the new identity under the guidance of the Brand chief.

While working at Son of a Tailor, I got involved in a little illustration project when the website went through a rebranding and needed a friendlier way to explain their innovative ideas to customers. I worked on developing the characters appropriate for the new identity under the guidance of the Brand chief.

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The character was meant to be depicting the customer, so it needed to look like a stylish man, but also relaxed. We took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on. 

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Final illustrations

They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.

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The Son of a Tailor team

Finally, I illustrated the entire team for the About us page. It was super fun, also for me and the rest of the team, to see ourselves in digital form.

The Son of a Tailor team

Finally, I illustrated the entire team for the About us page. It was super fun, also for me and the rest of the team, to see ourselves in digital form.

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© FLORENTINA SUREL

© FLORENTINA SUREL

© FLORENTINA SUREL

© FLORENTINA SUREL

All rights reserved

All rights reserved

All rights reserved