Son of a Tailor
Son of a Tailor
Son of a Tailor
During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.
During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.
During my long stay at Son of a Tailor, it has been decided that the website was changing and needed a friendlier way to explain how things work to its customers. I have worked on developing the characters appropriate for the style under the guidance of the Brand chief.
TYPE - commisioned project
PRODUCT - branded illustrations for the website
CONTENT - digital illustration
TYPE - commisioned project
PRODUCT - branded characters for the measuring options
CONTENT - digital illustration
TYPE - commisioned project
PRODUCT - branded characters for the measuring options
CONTENT - digital illustration
TYPE - commisioned project
PRODUCT - branded characters for the measuring options
CONTENT - digital illustration
The visually described "customer" needed to be a stylish man, but also relaxed, so we took a look at our models and also at the real customers knocking at our door everyday, to book their personal measurement-taking with our pattern maker. I have explored different poses, clothing pieces and facial expressions to be able to base the final illustrations on. They are describing the 3 measuring methods Son of a Tailor is offering: Ideal Size algorithm, Body measurements & Tshirt measurements.
Illustration | Creative Design
All work © 2018 Florentina Surel