REMA 1000

Client: Isobar for REMA 1000

Client: Isobar for REMA 1000

Client: Isobar for REMA 1000

Client: Isobar for REMA 1000

Services: illustration & animation

Environment: social media posts

As REMA 1000’s presence on social media grew, the company wanted an updated visual style for their content on Facebook. The goal was to create a new consistent look that was true to the brand identity and could work with many different types of assets, but with a more clear and simplistic tone overall. By engaging in dialogue with the client about what had worked and what could be improved upon, a new style with a focus on eye-catching content was created.

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Bornholm campaign

In relation to the first REMA 1000 store opening in Bornholm, the company wanted a Facebook campaign with its own distinct voice. Taking inspiration from REMA 1000’s existing visual direction, I conceptualized a look for the campaign where playfulness and the idea of less-is-more were the key factors. The process was preceded by concept sketches, content ideas, and image compositing.

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Viggo app

The style for the Vigo app campaign was created using REMA 1000’s visual universe from Meget Mindre Madspild as an inspiration. The hand-drawn illustrations primed and made the look of this campaign unique to other REMA 1000 content on Facebook.

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More bits of my work towards changing the visual direction in one that is more clean and consistent.

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© Florentina Surel - All rights reserved.
© Florentina Surel - All rights reserved.
© Florentina Surel - All rights reserved.
© Florentina Surel - All rights reserved.